Seed company Lefroy Valley has launched a new-look, innovative website (www.lefroyvalley.com), which is clean, fresh and easy-to-use. The improved functionality was spurred on by the company’s desire to provide customers with up-to-date product information, so that they can make the best choice in products.
The new site incorporates a number of significant improvements to support its users, including clear navigation based on user needs, and allows end users to find Lefroy Valleys’ products more easily. The new website engages more directly with end consumers who purchase Lefroy Valley products, and strengthens current relationships with business-to-business partners.
“We recognised that our old website wasn’t fulfilling our needs, or more importantly, the needs of our customers,” said Lefroy Valley’s CEO, Nick Laminski.
“Updating our brand and building a more user-friendly website are just the first steps in creating conversations with end users,” he said.
Lefroy Valley started as a family business in 1983 and has grown into an international horticultural seed company. Keeping in touch with today’s technology is important and Lefroy Valley has embraced the social media phenomenon to help communicate with its customers. Postings to the website can be found on the Lefroy Valley Facebook page, which is updated regularly.