Asiafruit Logistica and Asiafruit Congress 2011

Taking place on 7-9 September 2011 at Hong Kong’s Convention and Exhibition Centre, Asia’s leading fresh produce business event brings delegates first-rate insights into doing business in the world’s fastest-growing market.

This is the only annual international trade exhibition for fresh fruit and vegetable marketing in Asia, which focuses exclusively on the fresh produce sector and related value chain for the whole Asian region. This makes Asiafruit Logistica the most efficient platform in Asia for gaining an overview of the market, scouting for new products and varieties, and establishing new business contacts in this sector.

Integrated with Asiafruit Logistica is the Asiafruit Congress, which opens with a high-powered Asian retail panel made up of four impressive senior executives from major retail groups in the region.

John Glover of Metro Cash and Carry International (Asia), which is poised to enter the Indonesian market next year, is responsible for the group’s procurement and customer-marketing activities in Asia.

Jean-Paul Khaou heads up Tesco Group Food Sourcing – Asia (China), the retail giant’s growing international sourcing business, and will bring his sourcing expertise to bear on the discussion.

Delegates will get a unique insight into the local food retail scene from Shane Bourk, head of fresh foods at Dairy Farm Group/Wellcome Supermarkets (Hong Kong), the owner of upmarket retail banners such as Jason’s Marketplace and ThreeSixty.

Offering an expert perspective on high-end retailing is Nick Reitmeier, a vice-president of Central Food Retail (Thailand), who is responsible for all fresh food for Central Food Retail and has more than 24 years’ experience in fine-food retailing.

Listen and learn from these speakers and network with some 500 fresh produce professionals at the Asiafruit Congress.

Delegates can register online and save over 20% on the Asiafruit Congress ticket. Asiafruit Logistica exhibitors benefit from even further savings.

Congress attendees can keep up to date with speaker, program and market news at

For further information & registration contact:
Ms Sinenart Baramirattanachai
Ph: +66 2 941-4600