Needing to diversify your farm?

Considering developing new products to sustain your business? The ‘Adapting to New Markets in the Vegetable Growing Industry Workshop’ will equip you to better understand your markets, develop your supply chains and capitalise on new products and new markets. Delivery of this program is timely with changing consumer buying habits and increasing competition in the vegetable growing industry both locally and abroad. Understanding and responding to the modern market has become an imperative.

At the completion of this five-day (2+2+1) training program you will be able to identify consumers’ needs and wants, identify market trends and effectively use statistical data and resources in order to make well informed business decisions.

Completing this course will best position you to understand current and future trends in the market to identify potential opportunities and develop the necessary strategies to bring these opportunities to fruition.

Date: July/August, 2012.
Location: Melbourne Wholesale Fruit, Vegetable & Flower Market – 542 Footscray Road, West Melbourne.
Duration: 5 days (2+2+1).
Cost: Free if eligible for a government subsidised place or $500 if ineligible.

To apply or to find out more contact Brendan White, GOTAFE Horticulture Commercial Manager, on 1300 GOTAFE (1300 468 233) or email