A national campaign will launch this week to remind consumers how to identify genuine Aussie products and produce. The Government is currently working to introduce a mandatory country-of-origin symbol for food products, but until that symbol is introduced, the Australian Made, Australian Grown kangaroo logo will remain Australia’s only registered country-of-origin certification trade mark for the full range of locally made and grown goods.
Research* shows consumers care about where their products are made and grown, but can struggle to spot them. The ‘genuine Aussie’ initiative by the not-for-profit Australian Made Campaign aims to help change that.
The initiative will see the Australian Made, Australian Grown kangaroo logo with the ‘genuine Aussie’ tagline featured prominently on billboards, shopping centre displays, print, radio and online advertisements all over Australia this season, to encourage consumers to turn to the logo to verify locally made and grown goods when shopping.
“The logo is a solution for shoppers who want to quickly and easily identify Aussie products and produce, and be assured that those goods meet certain standards,” Australian Made Campaign Chief Executive, Ian Harrison, said.
“We hope this campaign will help prompt consumers to look for the logo at point-of-sale.”
Mr Harrison said the community had done a great job of celebrating Aussie farmers and manufacturers in the lead-up to Australia Day, and that there had been significant support in the wake of safety issues surrounding imported products earlier this year.
“It is evident that consumers are keen to back local industry and local jobs, but importantly, they are recognising the value in locally made and grown products and produce,” Mr Harrison said.
“Consumers that care about where their products have been made and grown should look for the green-and-gold kangaroo logo to be sure they’re genuine Aussie.”
The Australian Made, Australian Grown logo is used by more than 2200 businesses on over 15,000 genuine Aussie products sold in Australia and around the world.
The Australian Made Campaign is also encouraging consumers to connect with the logo through ‘all things genuinely Aussie’ via the organisation’s social media platforms and the hashtag #genuineAussie.
The green-and-gold Australian Made, Australian Grown (AMAG) logo is the only registered country-of-origin certification trade mark for the full range of genuine Australian products and produce.
The AMAG logo supports growers, processors and manufacturers in Australia by helping businesses to clearly identify to consumers that their products are Australian. At the same time it provides consumers with a highly recognised and trusted symbol for genuine Aussie products and produce. It does both of these things in conjunction with a campaign encouraging consumers to look for the logo when shopping; it has been doing this since its introduction by the Federal Government in 1986.
The AMAG logo can only be used on products that are registered with the not-for-profit organisation Australian Made Campaign Limited. The strict set of rules governing the logo’s use also require that it must always be used with one of five descriptors; ‘Australian Made’, ‘Australian Grown’, ‘Product of Australia’, ‘Australian Seafood’ or ‘Australian’ (for export use only).
To use the logo goods must meet the criteria set out in the Australian Consumer Law as well the more stringent Australian Made, Australian Grown Logo Code of Practice.
More than 2100 businesses are registered to use the AMAG logo, which can be found on some 15,000 products sold here and around the world.
Australian Made Campaign Limited is located at Suite 105, 161 Park Street, South Melbourne, VIC 3205.
To find out more visit www.australianmade.com.au
Posted 19 June 2015