New retail berry fruit absorbent

After extensive field trials and over 12 months of market development, Elliott Absorbents have launched their fruit absorbent pad ‘Berry-Sorb’, designed specifically to aid the long-term freshness and appeal of soft fruits such as raspberries and blackberries.

Berry-Sorb combines cushioning with a 150 gsm dual-ply absorbent cellulose, applied to a totally absorbent, yet sealed top coat. Advantages include:

• Fungal droplet moisture is totally absorbed and locked away to avoid spoilage through fungal fruit rot.

• Cushioning to avoid fruit bruising and damage.

• Bio-compostable pad.

• Major savings in pad usage by avoiding fruit rot waste – it is estimated that UK supermarkets alone suffer seven-figure losses annually on soft fruit waste.

• Available in both pad and reel feed formats from Elliott Absorbents.

Established in 1984 to meet the needs of Marks & Spencer’s newly launched case-ready meat tray range, Elliott Absorbents is the UK’s largest manufacturer and re-seller of food absorbent products. The company operates from two sites totaling 27,000 sq feet, in Rochdale, Lancashire. Elliott Absorbents has full accreditation to BRC/IOP standards of food hygiene and EC/FDA food contact compliance.

Further Information contact:
Elliott Absorbents UK Ltd,
Unit 4, Blueberry Business Park,
Kingsway, Wallhead Rd, Rochdale
Lancs OL16 5DB, UK
Ph: +44 (1) 706 643122